I don’t know how I missed this, but last month Pantone announced the color of 2013.
Before I share the news — because I just know you’re sitting on the edge of your seat in anticipation of this huge announcement — I want to remind you that Pantone is the global authority on color. I know this, because their dramatic press release from September 6 tells me so and if it’s on the internets, it must be true, right?
Anyway, the color of the year is…
…drum roll, please…
Let’s have a round of applause for Miss Pantone 2013!
Unlike Tangerine Tango, which was the color of 2012, I like Monaco Blue. I am breathing a huge sigh of relief, as I have been walking around for a year now in a completely unfashionable state, because there is no Tangerine Tango, or any orange for that matter, in my wardrobe. I am delighted that I can wear my favorite color in 2013 and that all will be right with the world. Crisis averted. Whew.
According to the executive director of Pantone, Monaco Blue “speaks to the practicality that we are seeing in society… You have to realize there is still concern out there for the economy… people want dependably stable colors.”
Well thank goodness the fine folks at Pantone took the time to analyze people’s moods and figure out that we are concerned about the economy and therefore want dependable and stable colors. Maybe we’ll all feel more relaxed if we wear Monaco Blue when we pay our bills.
There’s a full report that you can download. If you’re interested (and I know you are) click on the press release link above and you can find it. The short of it is that there’s a lot of serious academic justification about why Monaco Blue is their choice, as if anyone was going to challenge them on their findings or possibly ask for a recount. Here’s just one paragraph:
This season, designers overwhelmingly address consumers’ desire for self-expression, balance and the need to re-energize. The color direction for spring builds upon these compelling needs with a palette that mixes dynamic brights with novel neutrals to create a harmonious balance. This allows for unique combinations that offer practicality and versatility, but at the same time, demand attention and earn an appreciative glance.
You know what? I am going to challenge the Pantone folks on something. Go look at that chart of colors at the top again. And here’s another version of it:
Did anyone take a look at Emerald (Pantone 17-5641)? THAT is what the Pantone folks call Emerald? Puh-lease. Ask any female worth her ovaries and she’ll tell you, THIS is Emerald:
I do not know how anyone could even begin to guess that that washed-out shade of green with serious blue undertones is supposed to be Emerald. What a pretender. Even uncut emeralds, while admittedly more toned down than polished emeralds, don’t look like that sad hue that Pantone is trying to make us believe is Emerald. *tsk* Pantone 17-5641 is in need of the color equivalent of Viagra, followed by a Viagra chaser. Even then, I’m not sure it will be enough.
I checked my go-to source, Wikipedia, which confirmed that I am correct in challenging Pantone’s version of Emerald. Because we all know that Wikipedia is always 100% accurate and never has the facts wrong. Hey, at least whomever wrote those Wikipedia pages knows their freaking colors.
So in the interest of keeping you all informed on the serious hard-hitting issues of the day, that’s my report. Feel free to take a break from such fluff news as Election 2012 and the freaky-ass storm headed for the East Coast in order to fully educate yourselves.